rachel ward and kate spade new york

Do you follow kate spade { @katespadeny } on twitter ?  Well, you should. Had I not been following kate spade, I would not have been privy to some truly behind the scenes photos of the new flagship in Tokyo.

The flagship recently opened its doors and {swoon} I’m positively in love, enchanted, obsessed, etc!

kate spade new york collaborated with artist Rebecca Ward on design elements in the new  store.  Rebecca Ward is an Austin-based  installation artist that creates site-specific works that use existing geometry, such as beams, ceiling lines and angles.  As a result, much of her work is inherently architectural.  Ward takes detailed measurements of the  installation site and uses the information to create patterns that are numerically symmetrical and produce a dialogue between line and space.

Ward’s preferred medium is colored tape due to its intriguing texture and the fact that it is available in a wide range of colors.  Tape also allows Ward to bring her creations into the third dimension, as opposed to two parallel lines drawn or painted on a wall.

Ward’s work is impressive and is a great fit with kate spade new york’s  whimsical and effervescent spirit.  I am in total awe of the precision of Ward’s work….. I just broke into hives thinking about having to mask walls for painting!  It takes a tremendous effort on my part to keep the tape straight, or else the end-result of  my painting project may look wabi-sabi inspired.

Here are some more photos of Ward and her assistant Tamara during the installation.  {Thanks again to the lovely peeps at kate spade for tweeting and facebook-ing these images!}