when can i move in?: kate spade's recently re-designed 5th ave flagship store

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This past summer, the genius minds behind kate spade decided to re-imagine the design of their 5th avenue flagship store.  The result? The re-design captures the ebullient and whimsical spirit of kate spade in all three dimensions and is a treat for all the senses.

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The designers wanted customers to feel like they were visiting someone’s wonderfully whimsical apartment, so customers are greeted by a candy-colored striped rug that draws you deeper into the store from the street — once the stripes reach the foyer and sitting area, the pattern is carries up onto the wall and is re-imagined as fanciful wallpaper.


Vintage furniture and pillows, books and candy cocktail rings from papabubble.com are mixed in with the kate spade merch, which creates a different shopping experience than walking into your more typical retail store.

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In the main area of the store, quirky collectibles from lamps to ceramics are mixed in with items available for purchase.

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Many of the in-store vignettes encourage participation, like the vintage Olivetti typewriter, which is dubbed the “tweeterwriter” for sending tweets to your new fave kate spade bag, a record player with a collection of vintage LPs {that stands for long playing records, kids}.  A collection of brightly colored rotary phones deliver sounds of crashing waves, chirping birds and whistling girls.

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On another note, I’ve always coveted Carrie Bradshaw’s rotary phone that sat on a chair next to her bed — a bright yellow one would look absolutely fab in my bedroom, but I digress….