Lately, or I should say in the past year or so, I’ve been really drawn to anything aubergine — jewelry, clothes, decor items, paint, anything you can think of really. This attraction may be why I chose aubergine as the main color in my logo for Design Babylon! There is something extremely strong and mysterious yet welcoming about rooms decorated in deep purple.
"…usually the first choice of children, meaning that they find the world kind of a magical place," said Bleicher. "And in adults, people who select purple in the first position as their favorite color seem to be very sensitive, but also have unrealistic goals and expectations."
Historically purple has been used to symbolize magic and mystery, as well as royalty. Purple also has a special, almost sacred place in nature: lavender, orchid, lilac and violets are often delicate and considered precious.
…Violet is the color of the unconscious — mysterious, impressive, and sometimes oppressive, now menacing, now encouraging, according to contrast