necessary for all oenophiles in the recession...




oe·no·phile

Pronunciation: \ˈē-nə-ˌfī(-ə)l\

Function: noun

Etymology: French œnophile, from œno- (from Greek oinos wine) + -phile -phile

: a lover or connoisseur of wine



Wine which has been allowed to breathe tastes better. As wine breathes, it opens up, and releases its intended aromas and flavors. Traditionally, decanters were used to aerate wine. However, decanting is time consuming, cumbersome, and inconvenient.


I love wine.  There.  I said it.  I love browsing the aisles of wine shops, looking for that perfect gem to accompany my dinner or my quiet time in the bath.  I love finding that little wine shop, usually in an unexpected place, that really knows their wine and don't turn their noses up to you when you tell them your sometimes miniscule budget.


One of my favorite boutique wine shops is du Vin in Los Angeles.  du Vin is tucked away off the street in a brick building covered in ivy a stone's throw from the Pacific Design Center (PDC).  One of my favorite memories of du Vin was after I got into a teeny bit of hot water with my boss and wanted to find an adequate peace offering.  The owner, René, greeted me and asked how he could help.  I told him that I was in the "dog house" with my boss, and I would like a Piemontese red that would get me out of the "dog house" and not break the bank.  He laughed and quickly produced three bottles, all under $25, that would do the trick.  I purchased the bottle that he gave the highest rating, and as luck would have it, my boss invited me to enjoy the peace offering with him and it was divine.


But I'm getting way off-point here.  The recession stinks and what really stinks is that I need to be a little more frugal in my wine purchases.  Sometimes my adventures on the wine aisle, looking for that perfect sub-$10 bottle is a success.  Other times?  Not so much.  What is a stylish oenophile to do?  Buy herself an aerator of course (who has time to decant?  not me).


Since I purchased my Vinturi Perfect Wine Aerator all I need is my Black Box Wine and I am good to go!


Vinturi's patent pending design speeds up this process with ease and convenience. Perfect aeration in the time it takes to pour a glass.


But don't think that I've given up on my wine store strolls....