design inspiration | rachel ward & kate spade new york did it again!

kate-spade-tape-01.jpg :: image via modmen ::

Rachel Ward and Kate Spade's latest collaboration is on display at the designer's SoHo flagship store.

This isn't Spade and Ward's first time working together, if you recall, I wrote about the installation Ward created for Kate Spade's newest flagship in Tokyo Japan.

The SoHo installation debuted with a cocktail party (natch) during New York Fashion Week.  As in Japan, the chosen medium was hot pink and neon yellow tape.  Rachel Ward's architectural approach, not to mention the precision of the tape application, still blow me away.  Putting up painter's tape straight is often a big challenge for me!  Check out this video over at Kate Spade's website to see Rachel Ward and her team bring the installation to life. {I wanted to embed the video, but there was no link.  Darnit!}

what_i_wore.jpg :: image via kate spade ::

The best part of the party was The Tape Bar -- leave it to the playful minds at Kate Spade to come up with this kind of interactive creative genius.  Guests were encouraged to decorate blank journals with the brightly hued adhesive.  Some even went so far as to decorate their clothing with the tape -- my personal favorite was the tape-as-pocket-square sported by one dapper gentleman at the soirée.

Screen shot 2010-02-27 at 11.03.21 AM.jpg :: image via kate spade ::

If you are in New York, head to SoHo to check this out for yourself

(and tell me all about it!!!!} But hurry -- the installation is only up

until July 1st.