design collaboration | diane von furstenberg & claridge's of london

dvfclar.jpg image via luxist

I am positively giddy over the latest fashion designer/luxury hotel collaboration….

 We’re talking Diane Von Furstenberg and London’s tony Claridge’s folks.


image via luxist

Claridge’s, a symbol of timeless glamour, is an art-deco style hotel in the heart of London’s Mayfair.  Von Furstenberg is a long-time guest and friend of the hotel so the collaboration was an easy decision — especially as many of her collections were inspired by the hotel.


One of my fondest memories was when I was in London as a young, independent businesswoman and stayed at Claridge’s.  I knew I had made it.” — Diane von Furstenberg


Von Furstenberg, the designer of the iconic wrap dress that was the de rigeur uniform the modern woman of the 70s, is known for her use of wild prints and unique color palettes, so definitely expect to see that flair incorporated into the design of the rooms.

To me, Claridge’s is the most glamorous hotel in the world; I regard it as my home away from home.  I am honered to become part of the hotel’s legacy and rich design history.” — Diane von Furstenberg

Part of the “rich design history” DVF references is Claridge’s collaboration with Viscount David Linley, who recently redesigned or restored ⅓ of the suites in the hotel.

The DVF-designed suites will premiere in June of 2010 and should generate buzz for her forthcoming line of bedding, bath, tabletop and home accessories for Spring Globalt hat will be in stores January 2011.