Bergdorf Goodman's 2014 Holiday Windows

Although it doesn't feel like it in Southern California {but certainly does in other parts of the country -- 6'-0" of snow in Buffalo!? People trapped in cars for 24 hrs+!?  Come to think of it, I'm cool with the 70+ degree temps in LA...,} Christmas is coming and so are all the spectacular store window displays down Fifth Avenue in my old home town, New York City.

I’ve always loved New York City around the holidays -- when I was a little girl it was tradition to go visit the Saks Fifth Avenue windows then eat some roasted chestnuts and go see the tree at Rockefeller Center.  Here is a photo of my brother and me in 1984  with the Rockefeller Center tree in the distance. Please note the fur hat and muff -- I felt like such a princess!

photo property of brett valenstein

A few <wink> years later, it’s the windows at Bergdorf Goodman’s that make me ooh and ahhh, and this year’s windows are another feast for the eyes.  The theme is simply “The Arts.”  There are eight large windows in this year’s display that range from performance to applied arts to fine arts.  This year’s categories are literature, architecture, theater, painting, music, dance, sculpture and film.  It takes a team of 30 designers, 100 craftsmen and about 3,500 work hours to get to the unveiling, which happened on 17 November this year.

Each window is designed independently and the main elements are not brought together until the final installation.

photo :: ken hamm

The design team is headed by Senior Director for Visual Presentation, David Hoey.  Of the windows this year, he said

...we juxtapose the opulent with the madcap, the scholarly with the trippy. We are fascinated with raw materials and often develop these materials to a degree bordering on obsession.

The obsession with raw material is obvious in the displays… the Literature window is made entirely of fabric, soft sculpture and needlework, while the architecture display is built with paper and old blueprints and the theater window is a work of art in neon.

photo :: ken hamm

A sketch of the "Architecture" window during the design process.

photo :: ken hamm

A closeup of the "Architecture" display.

photo :: ken hamm

Another shot of the "Architecture" window.

photo :: ken hamm

You can really see the textural quality of the "Literature" installation in this photo.

I wish I could go see the windows in person this year, but I guess I’ll have to settle with these images ::

photo :: rick zehavi

photo :: rick zehavi

photo :: rick zehavi

photo :: rick zehavi


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