Cool Hotels :: The Pantone Hotel, Brussels

via the pantone hotel

via the pantone hotel

I’ve been on a bit of a gray and white kick lately, but I love color and lots of it, so naturally I was drawn to the Pantone Hotel in Brussels, Belgium.  In case you don’t know, Pantone has been around for about 50 years and created a system of identifying, matching and communicating colors to create color accuracy.  Pantone also forecasts color trends -- I’ve shared some of their predictions for 2015 and wrote a piece on their 2015 Color of the Year {Marsala, which I’m still kinda “meh” about.}

The hotel is the latest addition to the “Pantone Universe” that provides lifestyle products based on fashion and color trends for the consumer.  The “Universe” includes things like tabletop items, stationery, travel gear, accessories, etc.  They even have a collaboration with Sephora!

via pantone

via pantone

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A former office building from the 70s houses the hotel in the trendy La Louise section of Brussels.  Architect Oliver Haennart and interior designer Michel Penneman created a simple plain white canvas punctuated with pops of color.  Each of the seven floors has its own color palette, which are blue, green, violet, red, brown, orange and yellow.  I bet you can’t guess which floor I’d like to stay on! {If you guessed orange, you’d be right!}

 

 

 

 

The guest rooms are all about European minimalism -- all white beds and bedspreads, a small white bedside table/bookshelf, silver reading lamp and a white chair.  Color is brought in via accents like a throw blanket across the base of the bed or a roll of orange toilet paper in the bathroom {yes, even the toilet paper is branded Pantone!}  

via instagram {poropo2}

via instagram {poropo2}

The main source of color in each room is an abstract photograph by Belgian photographer Victor Levy.  Levy created Pantone-hued photographs to go along with the color scheme of each room.  Along the wall you will also see a series of plaques that identify the major colors in each piece, coded by the Pantone system, of course.

via pantone hotel

via pantone hotel

via instagram {jina_sim}

via instagram {jina_sim}

There is even a rooftop bar with color-coded drinks, like the Pink Champagne 12-1107, Lemon Drop 12-0736, or the Daiquiri Green 12-0435!

via pantone hotel

via pantone hotel

You can borrow a Pantone bike from the brightly colored hotel lobby to explore Brussels.

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...or make yourself a cappuccino in a Pantone espresso cup 

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Even the tea is branded Pantone.

via instagram {l444our}

via instagram {l444our}

via instagram {agentlemanwrites}

via instagram {agentlemanwrites}

A colorful place to sit and enjoy some free wi-fi {or a belgian beer!}

via the pantone hotel

via the pantone hotel

Glass orbs are suspended from the ceiling and feature various "Pantone Universe" products available for sale.

via instagram {juimei}

via instagram {juimei}

I love this vestibule -- it kind of reminds me of candy buttons {remember them?  They were my favorites, except for when some of the paper came up when you were eating them.} I have no idea where these doors lead to... the bathroom perhaps?

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A "brown" room.  The building where the hotel is housed is taller than all the surrounding buildings so you get amazing views of the city from just about every room.

via the pantone hotel

via the pantone hotel

A "green" room.  All the abstract photographs are of places and things found in Brussels.

via the pantone hotel

via the pantone hotel

Another "red" room.  The "extra-large" rooms feature a sitting area or a balcony, or both.

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Some of the glass windows are colored as well, like in this "yellow" room.  All rooms have floor-to-ceiling windows.

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It's definitely not a luxury hotel... it reminds me a lot of Ian Schrager's Standard Hotels.  It does come across as a little gimmicky sometimes {all the branded products and the numerous displays of Pantone goods for sale} but I still think it would be fun to spend the night there. I can totally see myself hopping on one of their colorful bikes and pedaling over to the nearest spot for moules frites!


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